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Vision, Values and Mission Statement


By means of:

  • Encouraging the entertainment industry to more effectively address and accurately depict major health and social issues.

  • Serving as a bridge for information between the entertainment industry and public policy members.

  • Being instrumental in affecting social change through providing educational materials, research and training for entertainment industries.

  • Promoting and recognizing the accomplishments of the entertainment industry in addressing public health and social issues.

  • Developing programs to foster volunteerism to support public and private partnerships designed to serve the entertainment industry workplace and further enhance the industry’s outreach to the general public.

vision: To Bring the Power and Influence of the Entertainment Industry and News Media to Better Communicate about Health and Social Issues.

values | core organizational operating principles

  • We utilize a non-judgmental process respecting creative integrity;

  • The entertainment industry is one piece of the societal puzzle.

  • We promote volunteer participation;

  • The entertainment industry sets and implements its own agenda.

  • We recognize that members of the entertainment industry make a variety of positive contributions addressing health and social issues.

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