Science, Engineering and Technology

SET-Awards-logo

The SET Awards are presented to movies, TV series, radio and television news programs, print and online journalism for inspiring, authentic and encouraging entertainment portraying and promoting the fields of science, engineering, technology, and math. To learn more, or view this year’s winner’s visit EICSETawards.com. Sponsorship and tickets are also available for this event on November 13, 2014 through this link.

 

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Did you know…

Engineers are responsible for the slippery, whirling, whooshing fun of waterslides?! Engineers control water pressure, control, and speed of the water slide.

“Smart” clothing can change your mood?! Biosensors, small speakers, and other devices can connect wirelessly to a smart phone. Text messages and noises through the small speakers communicate with the individual about his or her mood and send inspirational messages throughout the week.

Overview

The Entertainment Industries Council, Inc. (EIC) through its Entertainment & Media Communication Institute (EMCI), has developed Ready on the SET and…Action! a program that is tackling one of the nation’s largest challenges: reviving American interest in science, engineering and technology (SET), especially among youth.

The impetus of this initiative is due to the American population’s lack of interest in the fields of science, engineering, and technology and the growing threat of a diminished workforce in these fields.

Through the Ready on the SET and… Action! Initiative, EIC will help science, engineering and technology experts to integrally collaborate with representatives from the entertainment and media field. Ultimately, the collaboration will reposition these crucial issues and supplement an innovative approach to reach a wider audience nationwide.

Specifically, the project will develop resource information for writers, producers, directors, broadcast and print journalists to utilize (within all types of national and local media) and strengthen how engineers and scientists are portrayed in entertainment media space.

Want more info? Check out the Picture This: Engineering Publication by clicking the photo.

 

Unique elements of the program include:

1. Partnership with Industry

EIC is partnering with science, engineering and technology companies to launch a multi-year program that elevates the importance of science, engineering and technology in the national entertainment and news media space.

1.1 Advisory Council

EIC has gathered a group of science, engineering and technology professionals, specialists in the entertainment and media industries, and education experts to serve as the SET Advisory Council. The council will help conceive strategies to elevate the
importance of science, engineering and technology using their unique and complementary
areas of expertise.

For more information on the Advisory Council, click here.

1.2 Partner with Ready on the…SET!

EIC commenced the Ready on the…SET! Project in 2009 to launch a multi-year program that would elevate the importance of science, engineering and technology in the national entertainment media space.

For more information on how you can partner with the program please contact Skylar Jackson at sjackson@eiconline.org

2. Resources

Fact-based resources (First Draft) for the creative community that encourage accurate depiction and compelling storytelling about science, engineering and technology
fields and professionals.

2.1 First Draft Technical Assistance for Creative Writers and Journalists

First Draft for the Ready on the SET and…Action! Initiative is a service that links entertainment industry professionals to science, engineering and technology experts during the development and production of entertainment content. The SET program’s First Draft service is still in development, but so far over a dozen Boeing engineers have been trained to provide advice and suggestions to creative community members interested in engineering.

For more information on First Draft Technical Assistance for Creative Writers and Journalists services contact firstdraft@eiconline.org.

2.2 Spotlight On

Spotlight On…, newsletters feature interesting facts, Real Stories, and depiction suggestions for the creative community. Designed to introduce members of the entertainment industry to little-known and exciting information about science, engineering and technology, Spotlight On… publications will lead to greater inclusion of SET professionals and careers in entertainment productions.

For unique engineering facts, creative application suggestions, and more, view our latest Spotlight On… Engineering on our Spotlight On Resources Page.

3. Educational Forums & Webcasts

Forums that bring together SET experts and entertainment industry representatives to collaborate on strategies and messaging to enable the positive, accurate and engaging portrayal of science, engineering and technology onscreen.

3.1 Picture This!

A Picture This forum is hosted by the Entertainment Industries Council in collaboration with science, engineering and technology industries and organizations and held at the National Cable and Telecommunications Association.

Picture a panel of writers, researchers, supervising producers, directors from TV shows participating in two-way dialogue with experts, detailing the greatest opportunities and challenges for depicting issues on every genre of television shows—medical, family drama, popular “dramadies,” sitcoms and others.

Now picture an audience of participants made up of national leaders, advocates, researchers from private and public sector stakeholders in the arena of engineering listening to the entertainment panel, discussing their constituents’ priority areas of concern and giving entertainment creators the information they vitally need in order to depict this issue onscreen with attention to accuracy and the reduction of stereotypes.

Finally, picture all of those people in one room with one goal coming to a consensus on the top 3 to 5 issues, and a resultant report going out to hundreds or thousands of working entertainment writers, producers, actors and other creative professionals, who can then inform millions of viewers.

Background and Purpose:

Entertainment and other media reflect public perceptions, and also cycle these perceptions back into the public’s consciousness. Within the realm of science, engineering and technology, media can and often do lead society toward a more accurate understanding. The collective media allows us to grow through our relationships to fictional characters in drama and comedy, and these relationships occur in intimate places—our living rooms, theaters and similar places—where it is safe for us to challenge our opinions and misunderstandings.

The purpose of the project is to enrich the opportunities for story tellers of engineering stories and characters with a high degree of accuracy, so that audiences will be moved to more knowledgeable understandings and excitement about science, engineering and technology.

Picture This objectives:

  • Convene leadership that represent the following constituencies – research, practice, policy advocates;
  • Develop Consensus on key issues – identify the top 3 to 5 issues and its national perception
  • Communicate – disseminate the top 3 to 5 issues (and related information) to local news representatives and the entertainment industry to encourage stories in print / broadcast journalism and online news platforms and accurate on-screen depictions news reports and stories…to Picture This!

3.2 Webcasts

EIC has produced informative webcasts with companies that are devoted to the topic of science, engineering and technology. Women and Girls at the Intersection of Innovation and Opportunity was one of the topics covered during the latest webcast, which is below. Want to host, get more involved, or be a participant? Contact Skylar Jackson sjackson@eiconline.org for more information.

4. Recognition

EIC is producing the SET Awards, a recognition program and awards show that will reward positive and accurate depictions and promotion of science, engineering and technology in film, television, documentary and other entertainment media.

4.1 SET Awards

SET-Awards-logo
The SET Awards are presented to movies, TV series, radio and television news programs, print and online journalism for inspiring, authentic and encouraging entertainment portraying and promoting the fields of science, engineering, technology, and math. To learn more, visit EICSETawards.com. To purchase tickets or inquire about sponsorship click this link.

4.2 Generation Next: Engineering Cinema

The Generation Next: Engineering Cinema program arranges the collaboration of film and engineering students from universities across the country to combine their talents and knowledge to create short films focused on engineering. Featuring accurate, engaging and interesting characters that are engineers or storylines that involve engineering, the winning film will be shown on The Futures Channel and will encourage future collaboration between the engineers and filmmakers of the “Next Generation.”

 

In this special edition of EICtv News, we spend five enlightening minutes examining the meaning of life, innovation and “the stuff of stars” with the ever fun and animated, Bill Nye “The Science Guy.”The key to changing the world and driving America’s future success, may very well surprise you! Check out our exclusive interview to learn why! – See more here.

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