Click here to see the National Diabetes Awareness PSA with Stephen Wallem

The power of the entertainment industry can be utilized to help reduce the misunderstandings surrounding diabetes by incorporating accurate portrayals and reporting that dispel the false impressions. Picture Thisis a guide to the key issues related to diabetes as identified by physicians, advocates, patients, policy-makers and others working to improve public awareness about diabetes. Actor, Stephen Wallem, from Nurse Jackie, is teaming with EIC and Novo Nordisk’s campaign on Diabetes awareness. The most recent venture is this public service announcement on Diabetes awareness that has been airing nationally.

National Picture This


In a step toward depicting diabetes in an accurate and entertaining manner, EIC, in collaboration with Novo Nordisk will convene Picture This: Diabetes , a national forum for health experts and advocates, to recommend messaging priorities for writers, directors, producers and other creative talent. Joining to discuss the topic is actor, Stephen Wallem from the Showtime series, Nurse Jackie, who plays a fellow nurse struggling with diabetes and also is personally living with diabetes.

Press Release on National Picture This | National Picture This: Diabetes Publication

Diabetes and the Media

Diabetes and the Media

Managing Diabetes

Managing Diabetes

Living with Diabetes

Living with Diabetes

Diabetes - The Facts

Diabetes – The Facts

Local Picture This

The purpose of the Local Picture This: Diabetes project, a collaboration with local media, is to enrich the opportunities for accurate reporting and storytelling through news providers (broadcast, print and online), radio and television talk shows, and public officials to heighten public awareness about diabetes.Press Release on the Local Picture This Forums
Picture This: Seattle
Picture This: Philadelphia
Picture This: Los Angeles
Picture This: Atlanta
Picture This: Atlanta
Picture This: Chicago
Novo Nordisk and EIC teamed with Actors, James Avery (Most recognized for his role as Uncle Phil on Fresh Prince of Bel Air), and Stephen Wallem (Thor from Nurse Jackie) to spread the word of Diabetes Awarness. Holding Local Picture This Forums in various news markets, such as KING 5  in Seattle, WA, ABC 6 in Philadelphia, PA, at FOX 5 in Atlanta, GA and most recently at FOX 32 in Chicago, IL. We continue to expand the reach of our diabetes awareness program to Chicago, Los Angeles and continue to promote media awareness in Seattle and Philadelphia.

Diabetes Basics Backgrounder

Did you know that Diabetes affects 26 million Americans?

Myth? vs. Fact! Click here to get the Facts on Diabetes

What is diabetes?
Diabetes results when glucose can no longer be absorbed properly due to irregularities in levels of the hormone insulin that is produced in the pancreas. There are two types of diabetes.

  • Type 1 Diabetes: Type 1 diabetes (formerly known as juvenile diabetes) is characterized by the body’s inability to produce insulin. Why the body does not produce insulin is currently unknown.
  • Type 2 Diabetes: Type 2 diabetes (formerly known as adult onset diabetes) is characterized by a resistance to insulin; 90-95% of people diagnosed with diabetes are diagnosed with type 2. Type 2 diabetes is increasing among young people as the amount of overweight youth increases.


What are the symptoms?

  • Symptoms of type 1 diabetes may include frequent urination, unusual thirst, extreme hunger, unusual weight loss, extreme fatigue and irritability.
  • Symptoms of type 2 diabetes may include frequent urination, unusual
    thirst, extreme hunger, unusual weight loss, extreme fatigue and irritability, frequent infections, blurred vision, slow healing cuts and bruises, tingling/ numbness in the hands and feet, recurring skin, gum, or bladder infections.


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Prevalence and Cost of Diabetes
In the U.S., diabetes impacts millions of people annually, with 1.9 million people aged 20 years or older newly diagnosed each year. While cancer and HIV/AIDS may seem more prevalent due to the resource and attention they receive, diabetes is actually the more common chronic disease in the U.S. with nearly 26 million Americans – over 8% of the population – suffering from the disease.

  • On its current course, the number of people with diabetes is projected to nearly double to 44.1 million by 2034 due in large part to the aging of the baby boomer population and increased rates of overweight Americans and obesity.

Diabetes is one of the costliest diseases in America, with total direct and indirect costs for diabetes and pre-diabetes estimated at $218 billion in 2007.

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More information on diabetes:


An online resource for diabetes patients with tools to help manage their day-to-day care.


Patients can:

  • Connect with others living with diabetes
  • Find disease information and tips for dealing with special situations like travel
  • Download recipes and other menu planning tools
  • Create daily action plans tailored to their lifestyle and information needs

Novo Nordisk Blue Sheet

Novo Nordisk has a strong commitment to the diabetes community. They have created a Quarterly Newsletter to follow progress and developments.


For more information click one of the topics listed below:


Bluesheet Issue 1

Bluesheet Issue 2

Bluesheet Issue 3

Bluesheet Issue 4

Bluesheet Issue 5

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