Resources / Topic Areas / Drugs, Alcohol & Tobacco
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Drugs, Alcohol, and Tobacco

For over 20 years, one constant in EIC's timeline has been its commitment to enlightening audiences of film and television with information about health and social issues. A recent study indicated that more Americans get their information about health-related concerns from the media, including TV and movies, than from their own family doctors.
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EIC encourages the creators of entertainment media to depict drug, alcohol and tobacco use and addiction accurately, and provides fact sheets and specially tailored depiction suggestions to further the incorporation of this important information into the creative development of original entertainment. EIC also produces the PRISM Awards, presented in partnership with the National Institute on Drug Abuse (NIDA), News Corporation, and airing partner FX Network, to recognize and encourage those in the entertainment industry who create compelling and accurate productions addressing substance abuse and addiction, treatment and recovery.

PRISM Awards

The Entertainment Industries Council, Inc. (EIC) annually presents the PRISM Awards for outstanding accomplishments in the accurate depiction of drug, alcohol and tobacco use and addiction in film, television, interactive, comic books, music, and video entertainment.

PRISM Award winners are selected through a submission and review process by members of the creative community and scientific experts. They are selected for their entertainment value, accessibility of their message, and scientific accuracy. The production in each category that best exemplifies these three objectives is presented with an award.

Click here to go to the officialPRISM Awards web site.

If you would like to speak to an expert on substance abuse and addiction or set up a free briefing for you, your production or studio, contact EIC's First Draft service.