"We're launching an aggressive program to encourage the use of this material to provide awareness about the inherent dangers that guns can pose. Let's face it; not a day goes by where communities don't' reel from gun violence or accidental shootings," said Brian Dyak, President and CEO of EIC.
EIC has partnered with The Joyce Foundation in efforts to work with the creative community so that depictions of gun violence in popular entertainment can more accurately reflect the true consequences on the lives of victims and communities. Based in Chicago with assets of $800 million, the foundation supports public health solutions to prevent gun violence, and makes grants on other issues affecting the Great Lakes region.
EIC, a non-profit organization, was founded in 1983 by leaders of the entertainment industry to bring the power of the industry to bear on heath and social issues. Among the issues EIC addresses are: drug, alcohol, and tobacco use and addiction; firearm safety and injury prevention; sun safety; human trafficking; terrorism and homeland security; bipolar disorder; mental health; diabetes; and HIV/AIDS prevention. EIC's website is located at www.eiconline.org.