The program which was established by entertainment companies to promote public awareness of health and social issues within the entertainment industry and with audiences - pays tribute to movies and TV shows for the accurate depiction of drug, alcohol and tobacco use and addiction in films and television.
There's been a coming of age in Hollywood, said Brian Dyak, president and chief executive of the council.
Twenty years ago, we were all seeing a glamorization of drugs like Cheech & Chong's Up in Smoke,' he said in an interview with the Los Angeles Times. Now we're seeing films like Traffic,' which probably would not have been made 20 years ago.
Dyak said Hollywood has clearly begun to take its responsibility seriously.
He also said the filmmakers and TV producers are seeing that the issue can make for good comedy and good drama.