Daily Variety
March 26, 2003

Prisms pact for FX airing

By Breanne Grady

The Prism Awards, which have saluted accurate depictions of drug, alcohol and tobacco use in entertainment since their inception in 1997, will be televised this year on FX.

The cabler has pacted with Prism's producers, the Entertainment Industries Council, to carry the seventh annual ceremony exclusively. Deal marks the first time the awards will air on a network instead of via syndication. Ceremony will be taped May 8 in Los Angeles and is skedded to Air May 25.

Kudofest received a record 313 submissions this year, which represents a 33% increase from last year.

"FX welcomes this partnership with EIC and is excited to have the Prism Awards as the network's first awards show," FX prexy of entertainment Kevin Reilly said. "The Prism Awards create awareness about the positive efforts of the entertainment industry in addressing health and social issues."

EIC partners with the Robert Wood Johnson Foundation and the National Institute on Drug Abuse to produce the Prisms.