Let the Countdown to PRISM Begin!

By: Brian Dyak

As we approach The PRSIM Awards 16TH anniversary, we are reminded of the importance of encouraging the accurate depiction of health issues through one of the strongest communicators: media. Actors, films, and TV shows are honored for accurately depicting addiction: prevention, treatment and recovery from drug, alcohol and tobacco use, and mental health concerns.

Accurate portrayals of substance use and mental health through entertainment and creativity deliver the truth about these critical health issues to a wide audience in an entertaining and compelling way that can, often, encourage viewers to take control of their own situations.  In essence, they are entertaining a difference in our communities. We at the Entertainment Industries Council, refer to this as “Celebrating the ART of Making a Difference!” which is what PRISM is all about.

We are proud to congratulate this year’s performance award winners including Craig T. Nelson (Parenthood), Caterina Scorsone (Private Practice), Jon Huertas and Stana Katic (Castle), Emily Osment (Cyberbully), William H. Macy (Shameless) and Jennifer Morrison (Bringing Ashley Home).   Whether it is Stana Katic’s portrayal of Post Traumatic Disorder in Castle or the true-to-life addiction circumstances of Amelia Shepherd played by Caterina Scorsone in Private Practice, the chilling portrayals of alcoholism by William H. Macy in Shameless or the all-to-real effects of teen violence portrayed by Emily Osment in Cyberbully, these actors have displayed unparalleled courage and authenticity, earning them the highest performance honors. Performance awards will be given on April 19,2012 at The Beverly Hills Hotel where winners for outstanding productions will be announced.

Stay tuned to find out which of your favorite stars are winning a PRISM Award this year!

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