Happy Holidays! Highlights from 2012

By: Brian Dyak

What a great year of progress, growth and impact! In 2012, EIC has utilized the power and influence of our industry to inform audiences about important health and social issues and communicate, in many instances life changing information. We are especially grateful to over 200, (yes over 200) advisors, consultants, experts, executives, writers, producers, directors, actors, and volunteers who rolled up their sleeves to work with us to reinforce the spirit of the ART of making a difference. All of you are the magic of our success to creatively engage our industry to serve others. We greatly appreciate the over 4500 people who directly attended our forums and special awards programs and other activities we participated in, taking time to learn more about the ways the entertainment industry proactively influences our popular culture for the good of society and the future. I’m pleased to share with you some highlights from the year!


Our efforts to promote Science, Engineering and Technology to audiences through our Ready on the S.E.T. and… ACTION! initiative, including a special forum with the White House Office of Science and Technology Policy and key entertainment organizations, put in motion a special emphasis on girls and women in these fields. We also experienced phenomenal growth in allied relationships with other industries and support from The Boeing Company, Lockheed Martin, aero-engine maker Rolls Royce, Northup Grumman, National Science Foundation, NASA, and media partner US News & World Report that value the entertainment industry as a key resource to spread the word and positively influence attitudes and behaviors. The 2nd Annual S.E.T. Awards was a smashing success with the likes of Bill Nye the Science Guy, Shia LaBeouf, Dolph Lundgren (our chemical engineer in residence), Bob Gurr (legendary Disney theme park ride designer), directors Alex Singer and Michael Bay, performer Sarah Brightman and a host of others as recipients and presenters. The crowd doubled and we were excited to share the event with over 50 students aspiring to be our next generation of scientists, engineers and technologists who taught us a few things through their really dynamic exhibits.


EIC’s PRISM Awards celebrated 16 years of the ART of making a difference by honoring accurate portrayals of mental health and substance abuse in television, movies, and comic book entertainment. The PRISM TV Showcase has enjoyed broader distribution than any other year due to our partnership with FX, cable carriers, cable networks, broadcasters, and a strong “on demand” presence. Again we were able to hit key demographics from MTV to Retirement Living. In fact, the show will continue to be available to the public through spring 2013…so if you haven’t seen it yet, you still have a chance to catch Dr. Drew as our host presenting powerful entertainment from the networks, and studios.


We have also been fortunate to partner with media and mental health organizations to promote Mental Health Stigma and Discrimination Reduction through our TEAM Up project with support from the California Mental Health Services Administration (CalMHSA) funded by Proposition 63. We continue to be excited about our launch of a powerful Picture This Forum with Univision directly targeting Spanish language audiences, through entertainment programming and journalism. EIC also partnered with the Staunton Farm Foundation to further establish an adaptation of the PRISM model to increase awareness about mental health services in Southwestern Pennsylvania and this year host our 2nd Annual Media and Mental Health Awards, that included a special evening with U.S. Surgeon General Dr. Regina Benjamin, honoring excellence in broadcasting and print journalism. We even produced a groundbreaking local production of the PRISM Awards with special local experts and local airing on suicide prevention, bullying and returning veterans. We rounded out our 2012 work in Pittsburg with a unique forum on the needs of returning veterans, their community reintegration, health needs and support for their employment with the U.S. Dept. of Labor VETs program also geared to how the local media can accurately report on returning veteran concerns and build community support.


On the veteran front we are very proud of our work with Veteran Affairs to produce a Picture This forum that presented real stories and depiction briefing for writers. The writer’s resource publication created has been widely distributed to the creative community and has received wonderful accolades. Our First Draft services gained momentum on numerous topics and our work in Diabetes racked up literally tens of millions of exposures nationally on television and through special placement in Times Square, CenturyLink field (home of the Seattle Seahawks), and Walmart.


There is even more on the website. I just wanted to share with you some highlights that made 2012 an exemplary year for the entertainment industry making a difference in the lives of our audiences and the public. Again have a wonderful holiday, enjoy family and friends and Happy New Year.

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