Partnerships

AstraZeneca
AstraZeneca is an EIC partner in the mental health outreach, specifically with bipolar disorder. EIC develops information, briefing opportunities and PRISM recognition of accurate depictions of bipolar disorder.

Centers for Disease Control and Prevention
EIC has partnered with CDC for nearly 20 years on a variety of issues, from the Business and Labor Responds to AIDS (BRTA/LRTA) program in the early- to mid-80s to drug, alcohol and tobacco use and addiction issues today.

Department of Justice, Office of Justice Programs
The Department of Justice is an EIC partner in the entertainment industry outreach regarding depictions of at-risk children and youth addressing internet safety, abuse and homelessness.

FX Networks
FX has been the official PRISM Awards network since 2003.

The Joyce Foundation
The Joyce Foundation has partnered with EIC since 1999 to address the issue of gun violence, firearm safety and injury prevention. The Joyce Foundation partnered with EIC to initiate the EDGE Awards, which recognize outstanding depictions of gun violence-related issues onscreen and in music.

National Association of Broadcasters
The National Association of Broadcasters (NAB) hosts EIC’s Picture This meetings in Washington, D.C. and is partnering with EIC for a special project on mental health. EIC is also one of the 120+ organizations involved in the Digital Television (DTV) Transition Coalition for NAB’s consumer awareness campaign for educating the public about the shift from analog broadcast TV to an all-digital system on February 17, 2009.

National Institute on Alcohol Abuse and Alcoholism, National Institutes of Health, Department of Health and Human Services
NIAAA has worked with EIC for years, and began an official partnership in 2005 to address the ongoing health and social concerns caused by alcohol abuse and alcoholism.

National Institute on Drug Abuse, National Institutes of Health, Department of Health and Human Services
NIDA has partnered with EIC since 1986 to address veritably every aspect of drug and tobacco use and addiction, ranging from educational briefings to the PRISM Awards. NIDA was EIC’s original PRISM Awards founding partner in 1997. NIDA continues to provide technical assistance to PRISM Awards Nomination Review Committee.

National Institute on Mental Health, National Institutes of Health, Department of Health and Human Services
NIMH is partnering with EIC to develop depiction resources related to depression and suicide prevention that provides accurate terminology, symptoms, myth / reality data, personal accounts and expert referrals

News Corporation
News Corporation has been instrumental in supporting not only the PRISM Awards television special’s airing on FX, but also in EIC’s annual PRISM Awards celebration on Capitol Hill.

Office of Refugee Resettlement, Department of Health and Human Services
ORR partnered with EIC to bring attention to the travesty of human trafficking through briefings with experts and victims.

Pfizer, Inc.
Pfizer, Inc. initiated a partnership with EIC to reach out to the entertainment industry concerning Type 2 Diabetes: signs, symptoms and related complications if not detected and treated.

The Robert Wood Johnson Foundation
The Robert Wood Johnson Foundation is the world’s largest philanthropy dedicated exclusively to health and health care. RWJF began its partnership with EIC in 1998 with the PRISM Awards and entertainment industry outreach regarding alcohol abuse and tobacco use.

Substance Abuse and Mental Health Services Administration, Department of Health and Human Services

SAMHSA joined EIC and PRISM Awards partners NIDA, RWJF and FX as a special partner for the special packaging of the PRISM Awards and a discussion guide to be distributed nearly 12,000 substance abuse treatment and recovery centers throughout the country. The special treatment center outreach takes place each September in honor of National Alcohol and Drug Addiction Recovery Month. In 2006, SAMHSA engaged as a significant partner of the 11th Annual PRISM Awards and expanded entertainment industry outreach to emphasize treatment, recovery, mental health, depression and suicide prevention.

Special Olympics
Special Olympics is an EIC partner in our entertainment industry outreach regarding the depictions of people with intellectual disabilities. At the kick off meeting in Washington, DC, Vanessa Williams discussed her experience in the film, My Brother.

Sun Safety Alliance
SSA has partnered with the Entertainment Industries Council, Inc. to increase awareness of the importance of depicting sun-safe behaviors onscreen.

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